Search Engine Marketing

Related Pages:

Online marketing

Email marketing

Direct mail marketing

Advertising

Search engine optimisation

Search engine marketing

Website development

Business intelligence

Data cleansing

Data mining

Market research

Disclaimer

Search engine marketing refers to all activities aimed at boosting the rank of a website on targeted search engines.

Search engine marketing work includes the following:

• Submission of your website to various search engines
• Getting your site listed and linked from online directories
• Review of your entire website's 'search engine friendliness'
• Creation of search engine optimised pages
• Site inter-linking to increase page importance and much more.

Who can do this work for you?

In the USA: 360i are based out of Atlanta, GA
In the UK: AccuraCast specialise in search engine marketing for SMEs in UK. Based in London, UK
In France: 1ere Position
In Italy: Sems S.r.l.

When should you do it?

If your business depends on providing customers information online, generating leads online, or online sales you should get search engine optimisation done on your website as soon as possible and then start marketing it.

Search engine marketing might involve restructuring some of the pages on your website and addition of a few new pages. If you are currently in the midst of a site design project, do not wait till it's over ...the search engine marketing work is best done hand in hand with website development.

What happens then?

Once your website has been submitted to the targeted search engines, their search 'spider' programme will 'crawl' through your site, usually within a fortnight, and index your pages.

Thereafter, whenever a user types in any of your keywords on the search engines, the program will pull up your website and display it depending on how the page ranks for the keyword entered.

Click here to learn how to optimise your pages for higher rankings.